Our Story

At Petbizology, our journey as a Pet Care Growth Partner began with a simple observation: pet care businesses have unique challenges that generic business consultants often fail to address. Founded by Joseph Schifano after years of operating his own successful pet care facilities, Petbizology emerged from firsthand experience with the daily realities of running boarding kennels, grooming salons, and training centers. We've experienced the same scheduling headaches, staffing challenges, and marketing hurdles that you face every day.
What sets Petbizology apart is our practical, hands-on knowledge. We're not just consultants—we're active pet business owners who continue to test and refine our strategies in our own facilities. This real-world laboratory allows us to recommend only proven solutions that deliver measurable results.
Our mission is simple but powerful: to make expert-level business growth accessible to pet care professionals at every stage of their journey. Whether you're a solo pet sitter looking to expand or a multi-location daycare seeking operational efficiency, we've designed our services to grow with you. The Petbizology difference stems from our belief that pet care businesses deserve specialized support from people who truly understand the industry. From our free website offerings that help new businesses establish an online presence to our comprehensive growth strategies for established operations, everything we do is built on a foundation of industry-specific expertise.
Our Experience in Pet Care
At Petbizology, we practice what we preach. The growth strategies we recommend to clients have been tested and refined at our own pet care facilities. Below are examples of the successful businesses in our portfolio that demonstrate our expertise in building thriving pet care operations. Click on any image to visit the business website and see firsthand how we implement our marketing and operational strategies.
Meet Our Founder - Joseph Schifano

Joseph Schifano has built a distinguished career spanning over 20 years in the pet care industry. While his family's pet care facilities have an impressive 50-year history, Joseph has carved his own path as an industry innovator. Though no longer managing daily operations at these established businesses, he continues to drive their growth through his expertise in marketing strategy and business consulting—the same expertise he now offers through Petbizology.
As the founder of The Academy of Pet Careers, Joseph has educated hundreds of pet professionals. This combination of operational knowledge, educational leadership, and marketing acumen uniquely positions Joseph to help pet care businesses of all sizes implement the proven growth strategies that he continues to refine with his own facilities. His mission with Petbizology is to make expert-level business development accessible to passionate pet care professionals at every stage of their journey.
Why Choose Petbizology
Our Core Services
Web Design
Your website is the first impression potential clients have of your pet business. Our specialized web design services create engaging, functional sites that showcase your unique services and convert visitors into loyal clients.
Local SEO
When pet owners search for services like yours, will they find your business or your competitors? Our local SEO strategies ensure your pet business appears at the top of search results when nearby pet owners are looking.